It is common knowledge that fashion brands heavily mark-up their prices. The true extent of the mark-ups is much less well known though. What we found out shocked us. Traditional retail brands mark-up their prices by 5-6 times. Luxury brands mark-up their prices by staggering 10-15 times. To us, that is unjustifiable.

We thought, there has to be a better way. Our goal is to maximize value not profit. That is why we cut out the middlemen, sell directly to you and pass the savings on to you. The proud results are handmade products for excellent prices. As one of only a handful of fashion brands worldwide, we reveal exactly what it costs to produce each one of our goods.

For each product, you find a “what it costs section” which lists out all the individual cost
components of the whole production process: material, labor, hardware, transport and packaging.